Title: Community Outreach Specialist

Reports to: Director of Operations

Hours per week: 40 hours

Position Summary

Reporting to the Director of Operations and working closely with the Shelter Manager, the Community Outreach Specialist will play a key role in supporting the Northumberland Humane Society’s (“NHS”) marketing, communications, fundraising and special events efforts. The ideal candidate will be passionate about the mission of the NHS, detail-oriented, experienced in creating persuasive communications materials, have a solid knowledge of traditional and digital communications tactics, and experienced with event planning. The incumbent will work closely with the NHS staff team to ensure the organization continues to grow and meet its objectives. The Community Outreach Specialist will also interact and work with volunteers (Board members, committee members, and others), and other NHS partners.

KEY AREAS OF RESPONSIBILITY

• The Community Outreach Specialist supports the development, maintenance and growth of NHS programs including the NHS volunteer network and the NHS Thrift Store.
• As a key contact for community relationships and fundraising, the Community Outreach Specialist supports donor growth and recognition, community awareness of NHS programs, sponsorships and fundraising activities. The Community Outreach Specialist also provides NHS operational administrative support.
• The Community Outreach Specialist will have key responsibilities as follows:

Communications

• Collaborate with the Director of Operations to develop and implement marketing and communications plans.
• Support the planning, design, writing, production, and distribution of a wide range of communication material, including print newsletters, direct mail, e-newsletters, website, press releases and social media content.
• Monitor social media channels to respond to comments/questions and engage audiences
• Stay abreast of changing technologies and social media platforms to effectively leverage NHS programs, events, and fundraising messaging and advise on new opportunities for the NHS to expand reach and explore additional platforms.

Event Planning

• Identify and coordinate community event opportunities to showcase and promote NHS programs and services (excluding animal adoption events
• In collaboration with the Director of Operations and the Shelter Manager, plan and prepare volunteer and donor appreciation events.

Stewardship

• Build rapport with staff, volunteers, donors, business partners and the public.

QUALIFICATIONS & CHARACTERISTICS

The Community Outreach Specialist must be committed to the mission of NHS and possess the following qualifications:

• 2-4 years of recent hands-on and well-rounded experience in marketing and/or communications, community engagement, fundraising, event planning/promotions, and public relations
• Post secondary degree or diploma in a communications field (English,
• Journalism, Mass Communications, Public Relations Professional Writing, Digital Communications, Marketing)
• Experience in the non-profit/fundraising sector considered an asset.

SKILLS

• Attention to detail and absolute commitment to accuracy.
• Excellent persuasive written and verbal communication skills.
• Demonstrated knowledge of social media platforms; social media campaign management, planning, delivery, and execution; and experience utilizing analytics to grow social media audience and engagement levels.
• Ability to manage competing priorities and projects in a dynamic environment to achieve goals.
• Ability to effectively interact with donors, volunteers, staff, business partners and the public in a professional and courteous manner. Exemplary interpersonal skills; adept at building relationships.
• Proficient using Microsoft Office 365, Canva, WordPress, Mailchimp
• Experience in Graphic Design

PHYSICAL DEMANDS

• Occasional periods of intense visual, listening, or mental concentration
• Office environment with frequent interruptions
• Will be required to attend special functions and offsite events requiring periods of sitting, standing and physical movement.
• Ability to assist with the set-up of special fundraising functions including transporting program materials.
• This job involves routine local travel and a valid drivers license.
• No allergies limiting or affecting exposure to animals.

ADDITIONAL INFORMATION

The role requires working extended and non-standard hours, including weekends and evenings.

Please apply through indeed.ca or by email to directoroperations@northumberlandhs.com